“The move has been a long time coming,” said American Force Wheels President Ray Shadravan. “We have been searching for a place to call home, to effectively house all components of our operation under one roof, including manufacturing, polishing, customer service, marketing and administration, for a couple years. The move will allow us to implement new programs that will benefit customers by shortening lead times. Plus, it will also allow us to build on our green initiatives, which include significant waste reduction and recycling efforts.”
For customers who visit the Miami facility to design or take delivery of their new wheels, the company says they will experience a high-tech showroom and waiting area.
According to Nick Chin, marketing director, “Moving into the new facility allows us to expand benefits to our employees and take customer service to a whole new level. We’ll be conducting routine workshops in our new showroom and working with truck groups to educate enthusiasts at every level, novice to expert, on the difference between wheel types and manufacturing processes.”